Food Packaging

In the course of a new brand positioning, the MERL Delicacies Manufacture needed to find the right design for its most extensively reaching medium - the packaging of its products. Counterpart Packaging relies on a modern and fresh appearance, which sets the right emphasis in the cooling rack and transports the brand promise of the family business in a manner that is authentic and easy to understand for the customers. Not only do the new MERL products catch the eye, they also offer the customer the right orientation for a purchase impulse.

Side salads
Veggie salads
New Design for Zarte Heringsfilets with Sylter salad dressing
Side salad punches