Radler Packaging Bundle
In the year 2011, Früh is the first Kölsch-Radler to enter the market of beer mix drinks with a 50% share of sparkling lemonade. The Counterpart Group accompanies Früh particularly in the development of the product and packaging design, as well as the supporting communication measures. The challenge here: The development of a fresh product appearance, which is closely tied to the design of Früh Kölsch and still appeals to the fruity alternative Kölsch connoisseur. The result: With red lettering, golden crown and sunny yellow, the Früh Radler corresponds to the brand design of Früh Kölsch and at the same time distinguishes itself by colour from the design of the full beer.