Blue Vodka

Bottle Design

If a London start-up with an exceptional vodka wants to enter the international market, a convincing and appealing packaging design is required. For the young company, Counterpart Packaging develops an unmistakable vodka label: An innovative under-floor lighting lets the bottle glow brightly while the combination of modern shape and playful jellyfish design attracts attention. This way Counterpart Packaging stages a vodka that not only invites you to drink but, through a fascinating game with light, becomes the absolute highlight in every London club.